Lifecycle Marketing Automation Lead | AI-Driven Workflows

Precision Labs; Boston (MA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

WHOOP is seeking a Lead, Lifecycle Marketing Automation to join its Growth-focused Lifecycle Marketing Operations team in Boston. You will design and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, and emerging channels, translating business requirements into scalable audiences and automated workflows.

You’ll own hands-on HTML/CSS email builds, implement across the stack (Hightouch, Iterable, SQL data validation, APIs), and explore AI-enabled solutions to accelerate

Qualifications

• 5+ years in lifecycle marketing automation with hands-on campaign experience.
• Experience with multi-channel journey orchestration and segmentation.
• Proficiency in HTML and CSS email development with responsive design.
• SQL proficiency and data-driven marketing experience.
• Experience with APIs and webhooks for integrations.
• Interest in AI/agentic workflows in marketing operations.

Responsibilities

• Design and deploy lifecycle experiences across email, push, in-app, SMS, and more.
• Develop HTML/CSS emails with templates and dynamic personalization.
• Lead technical implementation across Martech stack (Hightouch, Iterable, etc.).
• Build AI-enabled workflows to reduce manual production.
• Establish standards for QA, data validation, localization, privacy.
• Collaborate with Marketing, Product, Engineering, Data for solutions.

Skills

Lifecycle marketing

Automation platforms

HTML/CSS email

SQL data handling

API integrations

AI workflows awareness

Tools

Iterable

Braze

Salesforce Marketing Cloud

Hightouch

Census

Segment

Job description

WHOOP is seeking a Lead, Lifecycle Marketing Automation to join its Growth-focused Lifecycle Marketing Operations team in Boston. You will design and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, and emerging channels, translating business requirements into scalable audiences and automated workflows.

You’ll own hands-on HTML/CSS email builds, implement across the stack (Hightouch, Iterable, SQL data validation, APIs), and explore AI-enabled solutions to accelerate