Senior Manager, Ad Operations (Contract)

Freedom Living co.; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

1-800-Flowers.com, Inc. seeks a Senior Manager, Advertising Operations (Contract) to establish activation standards, governance, and measurement across paid media. You will work with Analytics, Product/MarTech, IT/Engineering, and agencies to scale operations, improve data quality, and accelerate execution.

The role focuses on taxonomy, tracking, QA, vendor onboarding, and audience enablement, delivering scalable processes and robust conversion delivery.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Ops, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, analytics structures.
• Familiarity with pixels, server-side tagging, and conversions tracking integrations.
• Proven ability to onboard agencies, platforms, publishers, or measurement vendors.

Responsibilities

• Establish standards for campaign setup, trafficking, naming conventions, activation, QA, and launch readiness.
• Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting and attribution.
• Support governance and troubleshooting of pixels, server-side integrations, and data feeds.
• Develop repeatable QA processes, escalation paths, and incident-management practices.
• Lead or support onboarding of ad platforms, DSPs, measurement partners, publishers, and agencies.
• Partner with data teams to enable first-party audience activation while maintaining privacy and governance.
• Improve visibility into campaign readiness, tracking health, and automate where possible.

Skills

Ad Operations

Paid Media Ops

MarTech

Digital Media

Marketing Analytics

Campaign Activation

Cross-functional Collaboration

Tools

Northbeam

HighTouch

Amplitude/GA4

Feedonomics

DV360

TradeDesk

Job description

Senior Manager, Ad Operations (Contract)

#23190

Not Indicated, Oregon, United States

Description

Position Overview

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise.

This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product / MarTech , IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.

Key Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Partner with Analytics, MarTech , and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.

Requirements

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech , Digital Media, or Marketing Analytics .
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels .
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
• Working knowledge of platforms /tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics , DV360, TradeDesk or similar tools.
• Experience with pixels , server-side tagging, CAPI/API integrations, and conversion tracking.
• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
• Strong cross-functional experience working withProduct, IT/Engineering, Analytics, Data, MarTech , Finance, Legal/Privacy, and Marketing.
• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

Preferred Experience

• Experience supporting a transition fromagency-managed to in-house paid media execution.
• Experience building or improving an Ad Operations function.
• Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification.
• Ability to develop documentation, training materials, and scalable operating processes for internal teams.

What Success Looks Like

This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation:clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.

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