Senior Manager, Ad Operations (Contract)

800flowerscareers; Oregon; On-site; USD 120,000 - 180,000; Full time

Job summary

1-800-Flowers.com is seeking a Senior Manager, Advertising Operations to strengthen and scale the operational backbone of paid media across the enterprise. You will establish standards for campaign activation, taxonomy, tracking, QA, and platform governance, working with stakeholders across analytics, engineering, finance, and agencies.

The ideal candidate has 7+ years in ad operations or related fields, with deep knowledge of SEM, paid social, programmatic, and measurement tooling, plus

Qualifications

• 7+ years in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
• Working knowledge of platforms/tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics, DV360, TradeDesk or similar tools.
• Experience with pixels, server-side tagging, CAPI/API integrations, and conversion tracking.
• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
• Strong cross-functional experience working withProduct, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing.
• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.

Skills

Ad Operations

Paid Media Operations

MarTech

Digital Media

Marketing Analytics

Cross-Functional Collaboration

Troubleshooting

Tools

Northbeam

HighTouch

Amplitude/GA4

DV360

The Trade Desk

Job description

Position Overview

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise.

This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.

Key Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
• Working knowledge of platforms/tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics, DV360, TradeDesk or similar tools.
• Experience with pixels, server-side tagging, CAPI/API integrations, and conversion tracking.
• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
• Strong cross-functional experience working withProduct, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing.
• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

Preferred Experience

• Experience supporting a transition from agency-managed to in-house paid media execution.
• Experience building or improving an Ad Operations function.
• Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification.
• Ability to develop documentation, training materials, and scalable operating processes for internal teams.

What Success Looks Like

This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation:clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.