Senior Manager, Ad Operations (Contract)

1-800-FLOWERS.COM, INC.; Oregon; On-site; USD 120,000 - 165,000; Full time

Job summary

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations in Oregon to strengthen the operational foundation for paid media and measurement across the enterprise. This hands-on leader will establish standards for activation, taxonomy, tracking, QA, and platform governance.

You will work with Analytics, Product/MarTech, IT/Engineering, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency across channels.

Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting and attribution.
• Tracking & Conversion Delivery: Support governance and troubleshooting of pixels, server-side integrations, API connections, and data feeds.
• QA & Troubleshooting: Develop QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies.
• Audience & Data Enablement: Support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, issues, and automation opportunities.

Job description

Position Overview

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise. This hands‑on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.

Key Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server‑side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident‑management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first‑party audience activation while maintaining privacy, governance, and brand‑safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.