Senior Manager, Ad Operations (Contract)

Pmalladmin; Northern (KY); Hybrid; USD 130,000 - 180,000; Part time

Job summary

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations (Contract) to strengthen our operational foundation across paid media and measurement.

This hands-on leader will set standards for campaign activation, taxonomy, tracking, QA, platform governance, and cross-functional collaboration with analytics, IT/MarTech, finance, agencies, and partners to improve execution speed and data quality.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.

Responsibilities

• Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.

Skills

Ad Operations

Paid Media Operations

MarTech

Digital Media

Marketing Analytics

Tools

Northbeam

HighTouch

Amplitude/GA4

Feedonomics

DV360

The Trade Desk

Job description

Senior Manager, Ad Operations (Contract)

#23190

Not Indicated, Oregon, United States

Description

Position Overview

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise.

This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product / MarTech , IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.

Key Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Partner with Analytics, MarTech , and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.

Requirements

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech , Digital Media, or Marketing Analytics .
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels .
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
• Working knowledge of platforms /tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics , DV360, TradeDesk or similar tools.
• Experience with pixels , server-side tagging, CAPI/API integrations, and conversion tracking.
• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
• Strong cross-functional experience working withProduct, IT/Engineering, Analytics, Data, MarTech , Finance, Legal/Privacy, and Marketing.
• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

Preferred Experience

• Experience supporting a transition fromagency-managed to in-house paid media execution.
• Experience building or improving an Ad Operations function.
• Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification.
• Ability to develop documentation, training materials, and scalable operating processes for internal teams.

What Success Looks Like

This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation:clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.

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