Senior Ad Operations Lead: Scale, Governance & Insight

Freedom Living co.; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

1-800-Flowers.com, Inc. seeks a Senior Manager, Advertising Operations (Contract) to establish activation standards, governance, and measurement across paid media. You will work with Analytics, Product/MarTech, IT/Engineering, and agencies to scale operations, improve data quality, and accelerate execution.

The role focuses on taxonomy, tracking, QA, vendor onboarding, and audience enablement, delivering scalable processes and robust conversion delivery.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Ops, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, analytics structures.
• Familiarity with pixels, server-side tagging, and conversions tracking integrations.
• Proven ability to onboard agencies, platforms, publishers, or measurement vendors.

Responsibilities

• Establish standards for campaign setup, trafficking, naming conventions, activation, QA, and launch readiness.
• Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting and attribution.
• Support governance and troubleshooting of pixels, server-side integrations, and data feeds.
• Develop repeatable QA processes, escalation paths, and incident-management practices.
• Lead or support onboarding of ad platforms, DSPs, measurement partners, publishers, and agencies.
• Partner with data teams to enable first-party audience activation while maintaining privacy and governance.
• Improve visibility into campaign readiness, tracking health, and automate where possible.

Skills

Ad Operations

Paid Media Ops

MarTech

Digital Media

Marketing Analytics

Campaign Activation

Cross-functional Collaboration

Tools

Northbeam

HighTouch

Amplitude/GA4

Feedonomics

DV360

TradeDesk

Job description

1-800-Flowers.com, Inc. seeks a Senior Manager, Advertising Operations (Contract) to establish activation standards, governance, and measurement across paid media. You will work with Analytics, Product/MarTech, IT/Engineering, and agencies to scale operations, improve data quality, and accelerate execution.

The role focuses on taxonomy, tracking, QA, vendor onboarding, and audience enablement, delivering scalable processes and robust conversion delivery.