Senior Ad Operations Lead – Campaign & Data Governance

FLOWERS.com Inc.; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to strengthen the enterprise-wide paid media operations. You will establish activation standards, taxonomy, tracking, QA, and platform governance while collaborating with Analytics, MarTech, IT/Engineering, Finance, and external partners.

The role focuses on improving data quality, measurement consistency, and execution speed across channels, with emphasis on governance and scalable processes for in-housing paid media.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
• Working knowledge of pixels, server-side tagging, CAPI/API integrations, and conversion tracking.
• Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
• Strong cross-functional experience with Product, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing.
• Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.

Responsibilities

• Establish standards for campaign setup, trafficking, naming conventions, activation, QA, and launch readiness.
• Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting and attribution.
• Support governance and troubleshooting across pixels, server-side integrations, and conversion data feeds.
• Develop repeatable QA processes, escalation paths, and incident-management practices.
• Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies.
• Partner with data teams and platforms to support first‑party audience activation while ensuring governance and brand safety.
• Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation.

Skills

Ad Operations

Paid Media Operations

MarTech

Digital Media

Marketing Analytics

Tools

Northbeam

HighTouch

Amplitude/GA4

Feedonomics

DV360

TradeDesk

Job description

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to strengthen the enterprise-wide paid media operations. You will establish activation standards, taxonomy, tracking, QA, and platform governance while collaborating with Analytics, MarTech, IT/Engineering, Finance, and external partners.

The role focuses on improving data quality, measurement consistency, and execution speed across channels, with emphasis on governance and scalable processes for in-housing paid media.