Senior Ad Operations Manager (Contract)

Pmalladmin; Northern (KY); Hybrid; USD 130,000 - 180,000; Part time

Job summary

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations (Contract) to strengthen our operational foundation across paid media and measurement.

This hands-on leader will set standards for campaign activation, taxonomy, tracking, QA, platform governance, and cross-functional collaboration with analytics, IT/MarTech, finance, agencies, and partners to improve execution speed and data quality.

Qualifications

• 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
• Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
• Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.

Responsibilities

• Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.

Skills

Ad Operations

Paid Media Operations

MarTech

Digital Media

Marketing Analytics

Tools

Northbeam

HighTouch

Amplitude/GA4

Feedonomics

DV360

The Trade Desk

Job description

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations (Contract) to strengthen our operational foundation across paid media and measurement.

This hands-on leader will set standards for campaign activation, taxonomy, tracking, QA, platform governance, and cross-functional collaboration with analytics, IT/MarTech, finance, agencies, and partners to improve execution speed and data quality.