Senior Ad Operations Lead: Governance, Tracking & Automation

1-800-FLOWERS.COM, INC.; Oregon; On-site; USD 120,000 - 165,000; Full time

Job summary

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations in Oregon to strengthen the operational foundation for paid media and measurement across the enterprise. This hands-on leader will establish standards for activation, taxonomy, tracking, QA, and platform governance.

You will work with Analytics, Product/MarTech, IT/Engineering, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency across channels.

Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures for reporting and attribution.
• Tracking & Conversion Delivery: Support governance and troubleshooting of pixels, server-side integrations, API connections, and data feeds.
• QA & Troubleshooting: Develop QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies.
• Audience & Data Enablement: Support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, issues, and automation opportunities.

Job description

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations in Oregon to strengthen the operational foundation for paid media and measurement across the enterprise. This hands-on leader will establish standards for activation, taxonomy, tracking, QA, and platform governance.

You will work with Analytics, Product/MarTech, IT/Engineering, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency across channels.