Senior Loyalty & Membership Growth Leader

Vuori, Inc.; Carlsbad (CA); On-site; USD 137,700 - 160,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori, Inc. is seeking a Senior Manager, Loyalty & Membership to own and scale our loyalty ecosystem.

You will drive strategy, member growth, retention, governance, and long-term program evolution while partnering with CRM, Retail, Ecommerce, Analytics, Finance, and Brand Marketing teams to deliver a seamless member experience across touchpoints. The role requires strong business acumen, customer behavior understanding, and a track record of delivering elevated experiences that boost lifetime

Qualifications

• 10+ years of experience in loyalty, membership, CRM, retention marketing, or related customer growth functions.
• Experience launching or managing loyalty programs for premium retail, apparel, or consumer brands.
• Strong knowledge of loyalty economics, rewards structures, and engagement strategies.
• Experience leading large cross-functional initiatives with diverse stakeholders.
• Analytical capabilities using customer data and financial insights.

Responsibilities

• Own Vuori’s loyalty and membership initiatives, including strategy, readiness, optimization, and roadmap.
• Define benefits, rewards, engagement experiences, and retention strategies.
• Lead cross-functional implementation across CRM, Retail, Ecommerce, Analytics, and more.
• Establish governance, reporting structures, and business rules for scalable programs.
• Develop KPI dashboards and performance reporting for member metrics.

Skills

Loyalty & membership strategy

CRM

Retention marketing

Customer engagement

Lifecycle marketing

Cross-functional leadership

Tools

Loyalty platforms

CRM technologies

CDPs

Job description

Vuori, Inc. is seeking a Senior Manager, Loyalty & Membership to own and scale our loyalty ecosystem.

You will drive strategy, member growth, retention, governance, and long-term program evolution while partnering with CRM, Retail, Ecommerce, Analytics, Finance, and Brand Marketing teams to deliver a seamless member experience across touchpoints. The role requires strong business acumen, customer behavior understanding, and a track record of delivering elevated experiences that boost lifetime