VP, Loyalty & CRM Growth

Bloomingdale's; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Bloomingdale's in New York seeks a seasoned leader to head Loyalty, CRM, and customer engagement. You will own the Loyallist program end-to-end, design tier structures, enrollment growth, and monetization strategies within a cross‑functional enterprise.

As VP, you will drive lifecycle marketing across email, SMS, push, and direct mail, moving from mass communications to personalized, data‑driven engagement that grows lifetime value and retention for our high‑income customer base.

Qualifications

• 10+ years in loyalty, CRM, or customer engagement leadership.
• Deep understanding of loyalty program economics and tier design.
• Experience with co-brand credit relationships.
• Strong ability to influence across a matrixed organization.
• Retail or luxury consumer experience preferred.

Responsibilities

• Own Loyallist program end-to-end: tier architecture, enrollment, benefits.
• Grow Loyallist enrollment and program share of total sales.
• Lead annual and seasonal benefit calendars with brand and commercial alignment.
• Model LTV impact of tier upgrades and enrollment growth.
• Own CRM strategy across email, SMS, push, and direct mail.
• Develop lifecycle marketing from onboarding to reactivation.
• Collaborate on promotional architecture with other marketing leaders.

Skills

Loyalty design

CRM leadership

LTV modeling

Cross-functional leadership

Data analytics

Credit/co-brand familiarity

Job description

Bloomingdale's in New York seeks a seasoned leader to head Loyalty, CRM, and customer engagement. You will own the Loyallist program end-to-end, design tier structures, enrollment growth, and monetization strategies within a cross‑functional enterprise.

As VP, you will drive lifecycle marketing across email, SMS, push, and direct mail, moving from mass communications to personalized, data‑driven engagement that grows lifetime value and retention for our high‑income customer base.