Head of Loyalty & Member Experience

SKIMS; Los Angeles (CA); Presencial; USD 180.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare

401(k) match

Unlimited PTO

Employee discounts

Free catered lunch

Descripción de la vacante

SKIMS seeks a Sr. Director of Loyalty to own the end-to-end loyalty program strategy, drive member growth, and deliver differentiated experiences that elevate customer lifetime value.

You will partner across Digital, Retail, Marketing, Brand, and CX to embed loyalty into the customer journey and scale globally. The role emphasizes strategic thinking, analytical rigor, and cross‑functional leadership, with a focus on lifecycle marketing, experimentation, and performance management to meet

Formación

• 10+ years in loyalty, CRM, lifecycle marketing, or related field within a consumer-facing business.
• 4+ years leading teams, cross-functional programs, or enterprise-level loyalty initiatives.
• Proven experience owning and evolving a scaled loyalty or membership program with measurable impact.
• Strong analytical orientation with use of data, experimentation, cohort analysis, and performance measurement.
• Experience building testing roadmaps across benefits, offers, messaging, segmentation, personalization, and digital experiences.
• Bachelor’s degree in marketing, business, economics, analytics, or related field; advanced degree preferred.

Responsabilidades

• Define enterprise-wide loyalty strategy, vision, objectives, and multi-year roadmap.
• Grow enrollment, activation, engagement, retention, and share of customer spend.
• Own loyalty benefits, experiences, and member-only features.
• Lead campaigns and lifecycle programs across channels and segments.
• Partner with Digital, Retail, Marketing, and CX to embed loyalty into key touchpoints.
• Measure performance and drive optimization through testing and insights.

Conocimientos

Loyalty strategy

Lifecycle marketing

CRM

Data analysis

Cross-functional leadership

Customer engagement

Program governance

Communication

Educación

Bachelor's degree in marketing or related field

Herramientas

Loyalty platform

Descripción del empleo

SKIMS seeks a Sr. Director of Loyalty to own the end-to-end loyalty program strategy, drive member growth, and deliver differentiated experiences that elevate customer lifetime value.

You will partner across Digital, Retail, Marketing, Brand, and CX to embed loyalty into the customer journey and scale globally. The role emphasizes strategic thinking, analytical rigor, and cross‑functional leadership, with a focus on lifecycle marketing, experimentation, and performance management to meet