Director of Loyalty & Member Experience

OC Sports & Entertainment; Anaheim (CA); On-site; USD 165,000 - 205,000; Full time

Job summary

OC Sports & Entertainment, LLC seeks a Director, Loyalty & Membership to turn memberships into a powerful driver of guest engagement across the district. You will own the program’s strategy, launch readiness, governance, and ongoing optimization with venues, operators and brands to deliver scalable experiences.

At launch you’ll build processes, campaigns and operating routines that scale district-wide. Strong leadership, financial fluency and executive communication are essential to align

Qualifications

• 8+ years in loyalty, membership, or lifecycle marketing roles.
• Experience building or scaling loyalty programs in complex environments.
• Experience operating programs across multiple business units.
• Strong commercial and financial fluency for evaluating offers and budgets.
• Governance, decision rights, and cross-functional rhythms.
• Proven ability to influence across teams.

Responsibilities

• Translate strategy into an executable, multi-year program roadmap.
• Own the loyalty roadmap across operations, experiences and platform capabilities.
• Scale the program with capability, process and resource requirements.
• Lead activation of statuses, recognitions, and entitlements across journeys.
• Establish operating model with workflows, SLAs, approvals, and escalations.
• Drive cross-functional decisions on communications, funding, and experiences.
• Define KPIs and reporting for program value to guests and operators.

Skills

Loyalty programs

Cross-functional leadership

Program lifecycle management

Financial acumen

Governance

Stakeholder management

Executive communication

CRM platforms

LAVA platform

Education

Bachelor's Degree

Tools

LAVA loyalty platform

Job description

OC Sports & Entertainment, LLC seeks a Director, Loyalty & Membership to turn memberships into a powerful driver of guest engagement across the district. You will own the program’s strategy, launch readiness, governance, and ongoing optimization with venues, operators and brands to deliver scalable experiences.

At launch you’ll build processes, campaigns and operating routines that scale district-wide. Strong leadership, financial fluency and executive communication are essential to align