VP of Loyalty & CRM Strategy

BoF Careers; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Bloomingdale's is seeking a VP of Customer Engagement who will expand Loyallist, elevate CRM, and transform lifecycle marketing into a measurable growth engine. The role sits at the intersection of data, relationship, and commerce; you will build a team, navigate a matrixed organization, and push personalized, triggered communications across channels.

This leadership position requires deep experience in loyalty economics, cross-functional collaboration, and a track record of driving lifetime

Qualifications

• 10+ years in loyalty, CRM, or customer engagement leadership.
• Proven ownership of a significant loyalty program or CRM function.
• Analytical capability to model LTV, segments, and CRM incrementality.
• Experience with enterprise partners and co-brand credit relationships.

Responsibilities

• Own Loyallist program strategy end-to-end, incl. tier design and enrollment.
• Lead co-brand credit strategy and partner engagement with card issuers.
• Drive CRM and lifecycle marketing across email, SMS, push, and direct mail.
• Activate first-party data to personalize CRM and loyalty communications.
• Coordinate with marketing, media, and store leadership on loyalty initiatives.

Skills

Loyalty program design

CRM leadership

Customer lifecycle marketing

Data-driven decision making

Cross-functional collaboration

LTV & churn understanding

Co-brand credit experience

Retail/Luxury brand experience

Job description

Bloomingdale's is seeking a VP of Customer Engagement who will expand Loyallist, elevate CRM, and transform lifecycle marketing into a measurable growth engine. The role sits at the intersection of data, relationship, and commerce; you will build a team, navigate a matrixed organization, and push personalized, triggered communications across channels.

This leadership position requires deep experience in loyalty economics, cross-functional collaboration, and a track record of driving lifetime