Director, Loyalty & Membership Growth

Honda Center; United States; On-site; USD 165,000 - 205,000; Full time

Job summary

Honda Center is seeking a Director of Loyalty & Membership to lead the OCVIBE loyalty program across multiple venues and experiences. This role drives strategy, governance and multi-year roadmaps, aligning cross-functional teams to deliver engaging member journeys and scalable operations.

You will own the program metrics, platform configuration, and launch readiness, with a focus on driving attendance, retention and cross-district participation.

Qualifications

• 8+ years in loyalty, membership, or lifecycle marketing roles, spanning both strategy and hands-on program execution.
• Experience building or scaling a loyalty program in a complex consumer environment such as hospitality or entertainment.
• Ability to establish governance, decision rights and cross-functional operating rhythms in matrixed organizations.

Responsibilities

• Translate the approved loyalty strategy into an executable multi-year program roadmap and own the integrated loyalty roadmap across operations, member experience, platform capabilities and readiness.
• Own the member journey from Join to Attend to Drive, and align triggers, offers, communications and recognition across teams.
• Lead end-to-end launch readiness across program, marketing, CRM, data, technology and venue operations.
• Drive ongoing program performance to boost visitation, spend and retention, with cross-experience participation.
• Establish governance, decision rights and escalation paths across the district and participating businesses.
• Develop and manage the loyalty funding framework and business cases in partnership with Finance and operators.
• Own the loyalty platform requirements, prioritization, vendor relationship and KPI reporting.

Skills

Loyalty marketing

Program leadership

Cross-functional collaboration

Executive communication

Financial fluency

Education

Bachelor's Degree

Tools

LAVA platform

Job description

Honda Center is seeking a Director of Loyalty & Membership to lead the OCVIBE loyalty program across multiple venues and experiences. This role drives strategy, governance and multi-year roadmaps, aligning cross-functional teams to deliver engaging member journeys and scalable operations.

You will own the program metrics, platform configuration, and launch readiness, with a focus on driving attendance, retention and cross-district participation.