Loyalty & Lifecycle Analytics Lead

VF Corporation; Denver (CO); On-site; USD 71,000 - 89,000; Full time

Job summary

VF Corporation, The North Face brand, seeks a Senior Analytics Analyst for Americas Loyalty & Lifecycle Marketing in Denver. You will lead analytics strategy, measure performance across email, SMS, and push, and collaborate with marketing, ecommerce, finance, and data teams to drive revenue growth.

Strong SQL, GA4, and data platform experience are essential. You will own KPI frameworks, dashboards, and experimentation, delivering insights that optimize member acquisition, engagement, and

Qualifications

• 4+ years in digital analytics, Loyalty analytics, Lifecycle marketing analytics, consumer data platforms, marketing analytics, or related fields.
• Bachelor’s degree in business, statistics, analytics, mathematics or equivalent professional experience in a digital analytics role.
• Strong foundation in digital analytics tools (GA4, Tableau, Power BI).
• Understanding of loyalty program metrics and lifecycle KPIs.

Responsibilities

• Own analytics roadmap for Loyalty and Lifecycle Marketing and prioritize initiatives by impact.
• Lead measurement and reporting across programs and channels for clear insights.
• Collaborate with Marketing, Ecommerce, Retail, Finance, and Data & Analytics teams.
• Develop forecasts, business cases, and opportunity sizing analyses.
• Drive audience segmentation analysis to inform targeting and actions.

Skills

Data analysis

Audience segmentation

Forecasting

KPI dashboards

Education

Bachelor’s degree

Tools

GA4

Tableau

Power BI

Quantum Metrics

Databricks

BlueConic

Salesforce Marketing Cloud

Excel

Job description

VF Corporation, The North Face brand, seeks a Senior Analytics Analyst for Americas Loyalty & Lifecycle Marketing in Denver. You will lead analytics strategy, measure performance across email, SMS, and push, and collaborate with marketing, ecommerce, finance, and data teams to drive revenue growth.

Strong SQL, GA4, and data platform experience are essential. You will own KPI frameworks, dashboards, and experimentation, delivering insights that optimize member acquisition, engagement, and