Senior Living Growth & Outreach Director

Cogir USA; Brea (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K with Company Match

Paid Vacation & Holidays

Sick Leave

Employee Assistance Program

Referral Program

Job summary

Cogir Senior Living is seeking a Community Relations Director to drive occupancy growth through strategic sales and marketing initiatives. You will manage outreach, lead generation, tours, and relationship-building with referral sources, tenants, families, and prospective residents.

You will collaborate with regional teams to develop and implement marketing plans, oversee the lead base, and maintain CRM systems while ensuring exceptional resident satisfaction and revenue growth for the community.

Qualifications

• Relational sales experience in senior living, healthcare, or hospitality.
• High school diploma required; bachelor's degree preferred or equivalent combination.
• Proven track record of meeting/exceeding sales goals.
• Strong communication, teamwork, and customer service mindset.
• Ability to work evenings and weekends as needed.
• Proficient with CRM systems and standard MS Office tools.

Responsibilities

• Develop and execute sales/marketing strategies to exceed occupancy goals.
• Lead the community's marketing plan with input from leadership and operations.
• Maintain lead base, respond to inquiries, and conduct tours.
• Monitor occupancy and revenue performance per plans.
• Collaborate with regional sales to implement marketing initiatives.
• Provide sales activity reports and next steps to leadership.
• Maintain CRM accuracy and supervise sales team.
• Foster resident satisfaction through relationships with residents and staff.
• Represent the community at outreach events and advertising efforts.
• Manage budget for marketing activities and ads.

Skills

Relational sales

Team player

Sales goal achievement

Time management

Evenings/weekends availability

Communication skills

CRM software

Driver's license

Education

High School diploma (Bachelor's preferred)

Tools

CRM software

Microsoft Excel/Word/Outlook

Job description

Cogir Senior Living is seeking a Community Relations Director to drive occupancy growth through strategic sales and marketing initiatives. You will manage outreach, lead generation, tours, and relationship-building with referral sources, tenants, families, and prospective residents.

You will collaborate with regional teams to develop and implement marketing plans, oversee the lead base, and maintain CRM systems while ensuring exceptional resident satisfaction and revenue growth for the community.