Senior Living Growth & Community Relations Director

Cogir Senior Living; Brea (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Salary plus commission

Health insurance

401K with company match

Paid time off

Employee assistance program

Referral program

Job summary

Cogir Senior Living is seeking a Community Relations Director (Sales and Marketing Director) to lead all outreach and marketing efforts for our senior living community. You will build relationships with referral sources, generate qualified leads, conduct tours, and drive occupancy growth through strategic planning.

You will collaborate with regional sales teams to develop marketing strategies, manage a lead base, respond to inquiries, and ensure high resident satisfaction while maintaining

Qualifications

• 3–5 years of relational sales experience in assisted living or related settings.
• Bachelor’s degree in marketing, business, or related field preferred.
• Proficient with CRM software and Microsoft Office.

Responsibilities

• Develop and implement sales and marketing strategies for the community.
• Lead generation, referrals, and local outreach to exceed occupancy goals.
• Conduct tours for prospective residents and families.
• Manage lead base and respond to inquiries promptly.
• Collaborate with regional teams to align marketing plans.
• Maintain CRM records and analyze performance data.

Skills

Relational sales

Senior housing experience

Team player

Sales goal attainment

Education

High School diploma

Bachelor's degree in marketing or related field

Tools

CRM software (Yardi)

Microsoft Excel

Microsoft Word

Microsoft Outlook

Job description

Cogir Senior Living is seeking a Community Relations Director (Sales and Marketing Director) to lead all outreach and marketing efforts for our senior living community. You will build relationships with referral sources, generate qualified leads, conduct tours, and drive occupancy growth through strategic planning.

You will collaborate with regional sales teams to develop marketing strategies, manage a lead base, respond to inquiries, and ensure high resident satisfaction while maintaining