Senior Living Community Growth & Sales Director

Cogir USA; Salem (OR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K with match

Paid Vacation

Holidays

Sick Leave

Employee Assistance Program

Referral Program

Job summary

Cogir USA is seeking a Community Relations Director to oversee sales and marketing for our Oregon senior living community, driving occupancy and revenue growth while ensuring resident satisfaction.

You will lead strategic outreach, build referral relationships, supervise the sales team, and coordinate with regional marketing to implement effective plans. Proficiency with CRM and MS Office is essential.

Qualifications

• 3–5 years relational sales in assisted living, independent living, hospitality, or healthcare.
• Positive team player with passion for serving seniors.
• Proven track record in exceeding sales goals.
• Strong time management and good judgment.
• Willing to work evenings and weekends if needed.
• Excellent verbal and written communication.
• Proficient in CRM software and Microsoft Office.
• Valid driver's license.

Responsibilities

• Develop and implement sales and marketing strategies for the community.
• Design, implement, and facilitate the annual marketing plan with input from ED, corporate marketing, and operations.
• Develop and manage the lead base, responding to inquiries remotely and in real-time.
• Maintain occupancy levels and revenue production according to plans.
• Conduct walk-in and scheduled tours with prospective residents.
• Provide sales activity reports with lead status, closing needs, and next steps.
• Follow up with potential residents and referral sources.
• Maintain the CRM (Yardi) and supervise the sales team.
• Represent the community at outreach events and networking activities.
• Manage marketing budget and pricing for ads, directories, social media, events, and memberships.

Skills

Relational sales

Senior living/healthcare

Sales targets achievement

Time management

Evenings/weekends availability

Communication skills

CRM software

Microsoft Excel

Driver's license

Education

High School diploma

Bachelor's degree in marketing, business, or related field

Tools

Microsoft Excel

Microsoft Word

Microsoft Outlook

CRM software

Job description

Cogir USA is seeking a Community Relations Director to oversee sales and marketing for our Oregon senior living community, driving occupancy and revenue growth while ensuring resident satisfaction.

You will lead strategic outreach, build referral relationships, supervise the sales team, and coordinate with regional marketing to implement effective plans. Proficiency with CRM and MS Office is essential.