Senior Lifecycle Marketing Manager - AI-Driven Growth

Aircall; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Competitive salary package & benefits

45+ Nationalities: cosmopolite & multi

Growth opportunities

Job summary

Aircall, a unicorn AI-powered customer communications platform, seeks a Senior Lifecycle Marketing Manager to lead email and in-app campaigns from New York City. You will own nurture programs, activation, and retention, coordinating with Marketing, Sales, Customer Success, and Product teams.

You will design briefs, segmentation, and testing plans, run A/B tests, and govern messaging cadences while driving an NPS and review strategy. Strong AI fluency and HubSpot experience are essential.

Qualifications

• 5+ years in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.
• Hands-on experience with HubSpot.
• Experience building nurture series and prospect campaigns.
• Experience running A/B tests and turning results into recommendations.
• Strong project management and calendar ownership across teams.
• Clear writing with cross-functional collaboration.

Responsibilities

• Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
• Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams to avoid duplicates.
• Partner with Marketing, Sales, and Customer Success to align campaigns with pipeline and retention goals.
• Develop briefs, audience segmentation, targeting strategy, and testing plans for each send.
• Collaborate with Designers to build and maintain an approved email template library.
• Design and run A/B tests on subject lines, content, and timing to improve engagement across lifecycle programs.
• Set governance for email and in-app messaging, including frequency caps and review checkpoints.
• Own the NPS program and Trustpilot review strategy end to end, routing feedback to Product and Customer Success.
• Set KPIs for each campaign and use results to guide improvements.

Skills

Lifecycle marketing

CRM

Email marketing

HubSpot

A/B testing

Cross-functional collaboration

Tools

HubSpot

Job description

Aircall, a unicorn AI-powered customer communications platform, seeks a Senior Lifecycle Marketing Manager to lead email and in-app campaigns from New York City. You will own nurture programs, activation, and retention, coordinating with Marketing, Sales, Customer Success, and Product teams.

You will design briefs, segmentation, and testing plans, run A/B tests, and govern messaging cadences while driving an NPS and review strategy. Strong AI fluency and HubSpot experience are essential.