Senior Lifecycle Marketing Leader (ABM, HubSpot)

Writer; Washington (IL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO and holidays

Medical, dental, and vision coverage

Parental leave (16 weeks)

Fertility and family planning support

Galleri cancer screening

Flexible spending accounts

HSA with company contribution

Annual stipends for wellness and学习

Job summary

WRITER is seeking a senior lifecycle marketing manager to own end-to-end email and lifecycle programs across the customer journey. You’ll build, optimize, and measure campaigns in HubSpot, aligning segmentation and signals to deliver personalized experiences for enterprise audiences.

You’ll collaborate with demand generation, ABM, content, product marketing, and sales to drive pipeline and revenue, while exploring AI-driven audience strategies for future campaigns.

Qualifications

• 6+ years of lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting.

Responsibilities

• Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot.
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations.
• Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base.
• Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions.
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion.
• Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey - experimenting quickly and pushing beyond traditional lifecycle playbooks.
• Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

Skills

Lifecycle marketing

CRM

Email marketing

HubSpot

Segmentation

Analytics

Ownership

Ambiguity tolerance

Tools

HubSpot

Job description

WRITER is seeking a senior lifecycle marketing manager to own end-to-end email and lifecycle programs across the customer journey. You’ll build, optimize, and measure campaigns in HubSpot, aligning segmentation and signals to deliver personalized experiences for enterprise audiences.

You’ll collaborate with demand generation, ABM, content, product marketing, and sales to drive pipeline and revenue, while exploring AI-driven audience strategies for future campaigns.