Lifecycle & Audience Marketing Lead, AI-First SaaS

WRITER; Seattle (WA); Hybrid; USD 141,000 - 185,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Parental leave (16 weeks)

Fertility and family planning support

Galleri cancer testing

Flexible spending account and HSA

Annual work-life stipends

Company stock options and 401k

Job summary

WRITER is seeking a Senior Lifecycle Marketing Manager to own our email and lifecycle programs across the customer journey. Lead strategy and hands-on execution in HubSpot, building emails, audiences, workflows, and nurtures for complex enterprise buyers.

You will partner with demand gen, ABM, content, product marketing, and sales to drive pipeline and revenue while exploring AI-driven personalization and audience strategies. This hybrid role supports multiple US hubs including Seattle.

Qualifications

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
• Experience owning an email and lifecycle marketing program end to end, including strategy and hands-on execution.
• Experience building lifecycle programs for complex enterprise buying journeys and ABM motions.
• Deep hands-on experience with HubSpot or a comparable marketing automation platform; comfortable building emails, lists, workflows, and reporting.
• Experience using signals to inform segmentation, personalization, and lifecycle strategy.
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management.

Responsibilities

• Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot.
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot.
• Drive audience segmentation strategy, optimizing data structure to deliver timely, targeted messages to a growing contact base.
• Use behavioral, account, intent, and engagement signals to create more relevant experiences across enterprise journeys and ABM motions.
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with GTM priorities.
• Explore how AI can transform audience building, personalization, and email journeys while pushing traditional lifecycle playbooks.
• Establish reporting and measurement that links lifecycle activity to engagement, pipeline, and revenue outcomes.

Skills

Lifecycle marketing

CRM

Email marketing

ABM / GTM

Tools

HubSpot

Marketing automation

Job description

WRITER is seeking a Senior Lifecycle Marketing Manager to own our email and lifecycle programs across the customer journey. Lead strategy and hands-on execution in HubSpot, building emails, audiences, workflows, and nurtures for complex enterprise buyers.

You will partner with demand gen, ABM, content, product marketing, and sales to drive pipeline and revenue while exploring AI-driven personalization and audience strategies. This hybrid role supports multiple US hubs including Seattle.