Senior Lifecycle Marketing Architect

Ridwell, Inc.; Seattle (WA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Healthcare

Flexible vacation

Paid holidays

Parental leave

Transit benefits

Life insurance

EAP

Ridwell subscription discount

401(k)

Stock options

Job summary

Ridwell, Inc. is seeking a Senior Lifecycle Marketing Manager to own and rebuild our lifecycle and retention engine. You will design onboarding, activation, and retention strategies across Pickup and Mail-In products, coordinating with Acquisition and Content teams.

The role emphasizes data-driven decision making, automation, and AI-enabled workflows. You will own end-to-end execution across email, SMS, journeys, and QA, and partner with cross-functional teams to improve member experience.

Qualifications

• Experience running lifecycle, CRM, or email/SMS marketing programs end-to-end.
• Hands-on Iterable or comparable platform experience.
• Understand data flows into a platform and know when to request support.
• Proven ability to use data to explain impact and inform decisions.
• Motivation to own strategy and execution across email, SMS, journeys, and QA.

Responsibilities

• Own activation, onboarding, and retention strategy across Pickup and Mail-In products.
• Manage lifecycle execution end-to-end (email, SMS, journey building, QA).
• Collaborate with creative/content to craft educational moments for Ridwell customers.
• Advance a connected lifecycle system ensuring timely, intentional member interactions.
• Partner cross-functionally to keep the member experience coherent from first touch onward.

Skills

Lifecycle marketing

CRM

Email marketing

SMS marketing

Iterable

Data analysis

AI tooling

Tools

Iterable platform

Automation tooling

Job description

Ridwell, Inc. is seeking a Senior Lifecycle Marketing Manager to own and rebuild our lifecycle and retention engine. You will design onboarding, activation, and retention strategies across Pickup and Mail-In products, coordinating with Acquisition and Content teams.

The role emphasizes data-driven decision making, automation, and AI-enabled workflows. You will own end-to-end execution across email, SMS, journeys, and QA, and partner with cross-functional teams to improve member experience.