Lifecycle Marketing Architect - AI-Driven Growth

Tandem Inc.; Draper (UT); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Medical coverage

HSA contributions

Parental leave

Childcare reimbursement

Flexible PTO

On-site gym

Free meals

Merchant stipend

Trails nearby

Job summary

Redo is seeking a 0-1 lifecycle marketer to own the email, in-app, and SMS strategy across prospecting, activation, onboarding, cross-sell, and retention. You’ll start hands-on, build first programs, then scale a customer marketing engine and partner with product, sales, and RevOps to drive results.

You’ll define metrics, set the standard for messaging, and hire the team as programs prove out. This role is fully in office at our Draper, Utah headquarters.

Qualifications

• 7-10 years in B2B SaaS lifecycle, customer, or email marketing, with 3+ years owning programs end to end.
• Built lifecycle programs from scratch including onboarding, adoption, and expansion journeys with measurable results.
• Worked both sides of the funnel: prospect nurture and customer programs affecting retention or expansion.
• Close to revenue with demonstrated pipeline, attach, or net retention influence.
• Able to craft email, SMS, and other merchant communications that drive opens and actions.
• Hands-on founder role: will build first programs and then hire a team.
• AI fluency: using modern AI tools to research, write, and ship faster.

Responsibilities

• Turn the prospect database into pipeline through managed email strategy and implementation.
• Coordinate with sales to align marketing email and rep outreach.
• Shorten time-to-value from install or contract to first value for products.
• Drive multi-product adoption with usage-triggered campaigns and product education.
• Turn product signals into actionable lifecycle programs with clean data.
• Build the customer marketing engine with reviews, references, case studies, and communications.
• Set the standard for email, SMS, and in-app messaging quality.
• Measure program metrics and build testing to optimize results.
• Hire and develop lifecycle and customer marketers as programs mature.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Revenue ownership

Team leadership

AI fluency

Tools

HubSpot

Marketo

Job description

Redo is seeking a 0-1 lifecycle marketer to own the email, in-app, and SMS strategy across prospecting, activation, onboarding, cross-sell, and retention. You’ll start hands-on, build first programs, then scale a customer marketing engine and partner with product, sales, and RevOps to drive results.

You’ll define metrics, set the standard for messaging, and hire the team as programs prove out. This role is fully in office at our Draper, Utah headquarters.