Senior Lifecycle Growth Marketer - Activation to Retention

Bazeta; United States; Remote; USD 130,000 - 165,000; Full time

Job summary

Fleetio seeks a Senior Lifecycle Marketing Manager to own the customer journey across acquisition, onboarding, activation, expansion, and retention. You will build data-driven lifecycle programs, scalable nurture campaigns, and personalized experiences that drive engagement and revenue across PLG, mid-market, and enterprise motions.

Collaborating with Product, Revenue Operations, Sales, and Customer Success, you will design segmented journeys, optimize onboarding, and implement outcomes-based

Qualifications

• 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles.
• Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention.
• Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions.
• Hands-on experience with Marketo and Salesforce; Gainsight strongly preferred.
• Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys.

Responsibilities

• Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention.
• Build segmented lifecycle and email journeys that support PLG, mid-market, and enterprise go-to-market motions.
• Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent.
• Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion.
• Partner with Product, Growth, and Customer Success teams to improve trial activation and conversion performance.
• Create onboarding and engagement programs that help new users set up accounts, adopt core workflows, and realize product value quickly.
• Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance.

Skills

Lifecycle marketing

Growth marketing

Demand generation

Customer marketing

Tools

Marketo

Salesforce

Gainsight

Job description

Fleetio seeks a Senior Lifecycle Marketing Manager to own the customer journey across acquisition, onboarding, activation, expansion, and retention. You will build data-driven lifecycle programs, scalable nurture campaigns, and personalized experiences that drive engagement and revenue across PLG, mid-market, and enterprise motions.

Collaborating with Product, Revenue Operations, Sales, and Customer Success, you will design segmented journeys, optimize onboarding, and implement outcomes-based