Remote Lifecycle Marketing Manager - Activation / Retention

Prolific; New York (NY); À distance; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Remote-friendly

Competitive salary

Flexible hours

Résumé du poste

Prolific is seeking an experienced Lifecycle Marketing Manager on a 3-month fixed-term contract to scale onboarding, activation, retention, and reactivation across email and in-app channels. You will collaborate with Product, Customer Success, Sales/RevOps and Product Marketing to ship programmes, dashboards, and documentation.

The role emphasizes growth-focused lifecycle initiatives for a self-serve model, with a preference for data-driven activation and retention improvements.

Qualifications

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company with activation/retention impact.
• Experience with freelike/freemium models or pay-as-you-go funnels is valued.
• Hands-on ownership of lifecycle programmes across email and in-app channels.

Responsabilités

• Diagnose and prioritise lifecycle programmes; map journeys by customer segment and identify activation/retention gaps.
• Design, build and launch onboarding and activation programmes across email and in-app (Pendo).
• Launch retention, top-up and reactivation/win-back flows for lapsed/dormant users.
• Define PQL/expansion signals with Sales/RevOps and establish CRM handoff processes.
• Start a structured experimentation programme across onboarding, email and in-app.
• Report on results, learnings and experiment outcomes; document journeys and naming conventions.

Connaissances

Lifecycle marketing

CRM platforms

Email marketing

In-app messaging

Data analysis

Stakeholder mgmt

Outils

Pendo

Hex

Braze

Intercom

Customer.io

Iterable

Description du poste

Prolific is seeking an experienced Lifecycle Marketing Manager on a 3-month fixed-term contract to scale onboarding, activation, retention, and reactivation across email and in-app channels. You will collaborate with Product, Customer Success, Sales/RevOps and Product Marketing to ship programmes, dashboards, and documentation.

The role emphasizes growth-focused lifecycle initiatives for a self-serve model, with a preference for data-driven activation and retention improvements.