Director of Lifecycle Marketing — AI-Driven Growth

Cervin Ventures; Draper (UT); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Medical coverage from $20/month

Up to $2,400/year HSA contributions

Up to 12 weeks parental leave

$100/month childcare reimbursement

Flexible PTO and holidays

On-site gym and wellness facilities

Free meals and fully stocked breakroom

Job summary

Redo is seeking a 0-1 lifecycle marketer to own email, in-app, and SMS strategy across the merchant journey. You’ll lead prospecting, activation, onboarding, cross-sell, and long-term retention, starting hands-on and building a team as you scale.

A separate marketing operations role handles systems and data, while you own the programs. You’ll partner with product, sales, and post-sales to create a unified onboarding experience, drive adoption of multiple products, and measure impact on pipeline,

Qualifications

• 7-10 years in B2B SaaS lifecycle, customer, or email marketing
• Built lifecycle programs from scratch; onboarding/adoption/expansion journeys
• Experience driving pipeline, retention, or expansion via email/SMS
• Proven ability to tie marketing to revenue and sales.
• Hands-on with AI tools to research, write, and ship faster.

Responsibilities

• Turn the prospect database into pipeline with email strategy and automation.
• Align marketing email and sales outreach for a unified motion.
• Design onboarding journeys from install to first value for each product.
• Build programs to drive multi-product adoption and cross-sell.
• Define events, segments, and triggers; ensure data quality for automation.
• Create customer marketing engine with reviews, references, and case studies.
• Own email/SMS/templates, voice, cadence, and quality for all messages.
• Define and report on metrics: pipeline, time-to-value, retention, and win-back.
• Hire and develop lifecycle marketers as programs prove out.

Job description

Redo is seeking a 0-1 lifecycle marketer to own email, in-app, and SMS strategy across the merchant journey. You’ll lead prospecting, activation, onboarding, cross-sell, and long-term retention, starting hands-on and building a team as you scale.

A separate marketing operations role handles systems and data, while you own the programs. You’ll partner with product, sales, and post-sales to create a unified onboarding experience, drive adoption of multiple products, and measure impact on pipeline,