Senior Lifecycle Marketing Lead - Growth & Retention

Rugiet Health; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Rugiet Health in Austin, TX is seeking a Senior Manager of Lifecycle Marketing to lead the lifecycle program across email, SMS, push, and in-app messages, from first touch to long-term retention.

You will own quarterly roadmaps, partner with Growth, Brand, Product, and Analytics, and build a testing engine and measurement framework to drive conversion, activation, and revenue. This role requires strategic vision and hands-on execution.

Qualifications

• 4+ years in lifecycle, CRM, or retention marketing.
• Hands-on with modern lifecycle platforms; Braze preferred; Klaviyo or Iterable acceptable.
• Proven track record designing and reading A/B tests that changed how a business operated.
• Strong SQL and BI skills or ability to partner with analytics teams.

Responsibilities

• Drive strategic direction and roadmap ownership across email, SMS, push, and in-app.
• Own quarterly lifecycle roadmaps and coordinate with Growth, Brand, Product, Analytics.
• Collaborate on how lifecycle amplifies paid, referral, and organic funnels.
• Build and scale a testing framework with guardrails on power, duration, and decision criteria.
• QA every campaign end-to-end to ensure on-brand execution and clean links.

Skills

Lifecycle marketing

Braze

Klaviyo

A/B testing

SQL

BI tools

Roadmap ownership

Creative judgment

Executive communication

Tools

Braze

Klaviyo

Iterable

Domo

Job description

Rugiet Health in Austin, TX is seeking a Senior Manager of Lifecycle Marketing to lead the lifecycle program across email, SMS, push, and in-app messages, from first touch to long-term retention.

You will own quarterly roadmaps, partner with Growth, Brand, Product, and Analytics, and build a testing engine and measurement framework to drive conversion, activation, and revenue. This role requires strategic vision and hands-on execution.