Senior Lead Marketing Manager: AI-Driven Demand (Remote)

Lumen; Montgomery (AL); Remote; USD 106,000 - 141,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Bonus structure details

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, multi‑channel programs aligning with sales and pipeline goals. You will define audiences, create activation models, and drive AI‑driven improvements for speed, consistency, and scale from a remote US location.

The role requires 5+ years in B2B marketing, strong cross‑functional influence, and a data‑driven mindset to translate priorities into measurable outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B marketing, field marketing, demand generation, integrated marketing, ABM, or program management.
• Translate business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, ABM, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills, leading multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Excellent analytical, written, and verbal communication skills.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward‑looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive‑ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI‑enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry‑focused engagements.

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Stakeholder influence

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, multi‑channel programs aligning with sales and pipeline goals. You will define audiences, create activation models, and drive AI‑driven improvements for speed, consistency, and scale from a remote US location.

The role requires 5+ years in B2B marketing, strong cross‑functional influence, and a data‑driven mindset to translate priorities into measurable outcomes.