Senior Lead Marketing Manager — AI Growth (Remote)

Lumen; Helena (MT); Remote; USD 105,000 - 155,000; Full time

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that translate business priorities, sales goals, and pipeline needs into measurable growth. Operating at the intersection of strategy and execution, this leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

Success requires strong cross-functional influence, data-driven decision-making, and the practical application of

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 5+ years in B2B marketing, field marketing, demand generation, integrated marketing, ABM, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs with measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and multichannel program design.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with objectives, audiences, metrics, and activation plans.
• Design programs that generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable playbooks, templates, and workflows activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners to drive coordinated execution.
• Establish executive-ready measurement frameworks that connect marketing to pipeline and business outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows for research, targeting, content, and optimization.
• Support planning and execution of events, roundtables, trade shows, and industry engagements.

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that translate business priorities, sales goals, and pipeline needs into measurable growth. Operating at the intersection of strategy and execution, this leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

Success requires strong cross-functional influence, data-driven decision-making, and the practical application of