Senior Lead Marketing Manager: AI-Driven B2B Growth

Lumen; Austin (TX); Remote; USD 106,000 - 141,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Wellbeing perks

Job summary

Lumen is seeking a Senior Lead Marketing Manager to craft scalable, integrated programs aligning with sales and pipeline goals. You will define audiences, orchestrate multichannel campaigns, and develop repeatable activation models for Field Marketing and Sales, leveraging AI and automation to accelerate speed and scale.

You will influence cross-functional teams, manage multiple workstreams, and drive data-driven decisions to improve performance, with a focus on AI-enabled targeting and research

Qualifications

• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows that can be activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements.

Skills

Strategic marketing

B2B marketing

Cross-functional influence

Data-driven decision making

Campaign management

Program management

Stakeholder influence

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to craft scalable, integrated programs aligning with sales and pipeline goals. You will define audiences, orchestrate multichannel campaigns, and develop repeatable activation models for Field Marketing and Sales, leveraging AI and automation to accelerate speed and scale.

You will influence cross-functional teams, manage multiple workstreams, and drive data-driven decisions to improve performance, with a focus on AI-enabled targeting and research