Senior Lead Marketing Manager - AI-Powered Growth

Lumen; Denver (CO); Remote; USD 111,000 - 148,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Wellbeing programs

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with business priorities, sales goals, and pipeline needs. The role sits at the crossroads of strategy and execution, defining audiences, orchestrating multichannel programs, and creating repeatable activation models for Field Marketing and Sales.

The ideal candidate will drive data-driven decisions, influence across functions, and apply AI to accelerate speed, consistency, and scale in

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs with measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, ABM, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Strong analytical, written, and verbal communication skills.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support planning and execution of select events, including roundtables, trade shows, and other engagements.

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with business priorities, sales goals, and pipeline needs. The role sits at the crossroads of strategy and execution, defining audiences, orchestrating multichannel programs, and creating repeatable activation models for Field Marketing and Sales.

The ideal candidate will drive data-driven decisions, influence across functions, and apply AI to accelerate speed, consistency, and scale in