Senior Lead Marketing Manager: AI-Driven Growth Programs

Lumen

Richmond (VA)

Remote

USD 116,000 - 155,000

Full time

6 days ago

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Job summary

Lumen is a leading provider of AI-ready connectivity and digital solutions. We are seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals and drive measurable growth.

This role operates at the intersection of strategy and execution, requiring cross-functional influence and AI-enabled optimization. The position is remote within the U.S., with responsibilities spanning multichannel campaigns, audience targeting, and activation models to

Qualifications

Five or more years of B2B marketing experience.
Experience in field marketing, demand generation, or account-based marketing.
Proven ability to translate business and sales priorities into measurable pipeline outcomes.
Strong analytical and written/verbal communication skills.

Responsibilities

Translate priorities into integrated marketing strategies.
Build program roadmaps with objectives, audiences, success measures, and activation plans.
Design programs that generate demand and improve pipeline conversion.
Develop scalable frameworks, playbooks, templates, and workflows across segments and regions.
Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners to drive coordinated execution.
Establish executive-ready measurement frameworks connecting marketing performance to pipeline.