Senior Marketing Lead — AI-Driven Growth (Remote)

Lumen; Topeka (KS); Remote; USD 106,000 - 141,000; Full time

Job summary

Lumen, a trusted network for the AI-powered world, is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with business priorities and pipeline goals. You will operate at the intersection of strategy and execution, defining audiences, orchestrating multichannel programs, and creating activation models for Field Marketing and Sales.

You will leverage AI and automation to improve speed, consistency, and scale, with strong cross-functional influence

Qualifications

• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business goals into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, demand creation, engagement, and conversion.
• Experience designing multichannel programs using digital, ABM, sales activation, partner, executive engagement, content, or events.
• Strong program management skills to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Excellent written and verbal communication; translate complex data into clear decisions and activation plans.

Responsibilities

• Translate business priorities, sales goals, product launches, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with objectives, target audiences, success metrics, and activation plans.
• Design programs that generate demand, expand buying groups, advance opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners to drive coordinated execution.
• Establish executive-ready measurement frameworks linking marketing performance to pipeline and outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations.
• Identify and implement AI-enabled workflows to improve research, targeting, content, planning, activation, reporting, and optimization.
• Support planning and execution of select events (roundtables, trade shows, customer/industry engagements).

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Cross-functional collaboration

Data-driven decision making

Marketing analytics

Education

Bachelor’s degree in Marketing or related field

Job description

Lumen, a trusted network for the AI-powered world, is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with business priorities and pipeline goals. You will operate at the intersection of strategy and execution, defining audiences, orchestrating multichannel programs, and creating activation models for Field Marketing and Sales.

You will leverage AI and automation to improve speed, consistency, and scale, with strong cross-functional influence