Senior Integrated Media Planning Lead

PTMUS Ptarmigan Media Inc; United States; On-site; USD 85,000 - 100,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media, is expanding its New York office and seeking a seasoned media planning and buying professional. The role focuses on financial services clients, delivering data-driven strategies across Digital, Print, TV/OTT, and more, while guiding junior staff and shaping cross-functional collaboration.

Based in New York, you will lead, analyze performance, and optimize campaigns with a strong emphasis on KPI-driven results and stakeholder communication.

Qualifications

• 4+ years of media planning and buying experience at a media agency.
• Strong knowledge of 360° cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Excellent negotiation, analytics, and client management skills.

Responsibilities

• Serve as day-to-day client lead and respond to client needs and requests.
• Develop and present media recommendations for activations and custom solutions.
• Oversee end-to-end campaign execution from trafficking to reporting and optimization.

Skills

Media planning

Media buying

Digital analytics

Cross-channel strategy

Client management

Presentation skills

Tools

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Job description

Ptarmigan Media, part of Omnicom Media, is expanding its New York office and seeking a seasoned media planning and buying professional. The role focuses on financial services clients, delivering data-driven strategies across Digital, Print, TV/OTT, and more, while guiding junior staff and shaping cross-functional collaboration.

Based in New York, you will lead, analyze performance, and optimize campaigns with a strong emphasis on KPI-driven results and stakeholder communication.