Manager, Integrated Planning

PTMUS Ptarmigan Media Inc; United States; On-site; USD 85,000 - 100,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media, is expanding its New York office and seeking a seasoned media planning and buying professional. The role focuses on financial services clients, delivering data-driven strategies across Digital, Print, TV/OTT, and more, while guiding junior staff and shaping cross-functional collaboration.

Based in New York, you will lead, analyze performance, and optimize campaigns with a strong emphasis on KPI-driven results and stakeholder communication.

Qualifications

• 4+ years of media planning and buying experience at a media agency.
• Strong knowledge of 360° cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Excellent negotiation, analytics, and client management skills.

Responsibilities

• Serve as day-to-day client lead and respond to client needs and requests.
• Develop and present media recommendations for activations and custom solutions.
• Oversee end-to-end campaign execution from trafficking to reporting and optimization.

Skills

Media planning

Media buying

Digital analytics

Cross-channel strategy

Client management

Presentation skills

Tools

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Overview Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven strategies for over 80 global clients. At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our success—driving growth, expanding technological capabilities, and delivering cutting-edge media solutions that adapt to an evolving marketplace. As we continue to expand our New York office, we’re seeking dynamic, forward-thinking professionals passionate about financial services, media strategy, and innovative marketing solutions. This is an exciting opportunity to join a collaborative, fast-paced team where your ideas and impact will shape the future of our clients and our business.

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Skills

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
• Advanced proficiency in Microsoft Office Suite.
• Experience in the Financial Services category preferred but not required.

New York: $85,000.00-$100,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action—focused on community, impact, and opportunity.