Senior Cross-Channel Media Lead - Strategy & Growth

Omnicom Media; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is expanding its New York office. We seek dynamic professionals passionate about financial services, media strategy, and innovative marketing solutions.

Join a fast-paced, collaborative team where your ideas influence clients and the business. Candidates should have 4+ years in media planning and buying, strong analytics, and proficiency with Google Analytics, Campaign Manager, and Google Data Studio.

Qualifications

• 4+ years of media planning and buying experience in a media agency.
• Strong knowledge of 360° cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Proven ability to develop innovative ideas that improve channel performance.
• Strong analytical skills to interpret digital performance data and report on KPIs.

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs.
• Develop and present media recommendations for tactical activations and high-impact solutions.
• Oversee end-to-end campaign execution—from trafficking to reporting and optimization.
• Manage budgets, flowcharts, and campaign pacing for fiscal accuracy.
• Lead campaign performance analysis and provide actionable insights based on KPIs.
• Maintain understanding of ongoing projects across planning, digital, and investment teams.
• Guide and mentor junior team members, setting clear expectations and growth.
• Coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing strategic RFPs and partner proposals.
• Contribute to Ptarmigan Media’s thought leadership and new business initiatives.

Skills

Media planning

Media buying

Digital analytics

KPI reporting

Negotiation

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Microsoft Office

Financial Services experience

Tools

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Job description

Ptarmigan Media, part of Omnicom Media Group, is expanding its New York office. We seek dynamic professionals passionate about financial services, media strategy, and innovative marketing solutions.

Join a fast-paced, collaborative team where your ideas influence clients and the business. Candidates should have 4+ years in media planning and buying, strong analytics, and proficiency with Google Analytics, Campaign Manager, and Google Data Studio.