Integrated Media Planner

PTMUS Ptarmigan Media Inc; United States; Presencial; USD 67.000 - 75.000; Jornada completa

Descripción de la vacante

Ptarmigan Media is seeking an Integrated Planner in New York to support day-to-day client planning and develop integrated media recommendations across channels. You will analyze performance, support budgets, and coordinate RFPs under senior guidance.

Ideal candidates have 1.5–2 years in media planning, strong analytics, and proficiency with Google Analytics and DFA. This role requires in-office presence three days a week in NYC.

Formación

• 1.5–2 years of media planning and/or digital buying experience within a media agency.
• Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
• Ability to build and maintain positive working relationships with internal teams and media partners
• Clear written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative team player with a desire to learn and grow
• Proficiency in Microsoft Office with expertise in Excel
• Financial Services experience preferred but not required

Responsabilidades

• Support the day-to-day planning and stewardship of assigned client business
• Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
• Develop RFPs and coordinate with media partners under the guidance of senior team members
• Maintain visibility into active projects across planning, digital, and investment teams
• Support client communications by responding promptly and professionally to requests
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Conocimientos

Media planning

Digital buying

Full-funnel media

Analytics

Google Analytics

DoubleClick/DFA

Excel

Team collaboration

Communication

Microsoft Office

Herramientas

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Excel

Descripción del empleo

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and the B2B2C marketplace, we deliver innovative, highly strategic media solutions for more than 80 global financial services clients. Our people are our greatest asset. Their expertise, curiosity, and entrepreneurial spirit fuel our culture, strengthen our capabilities, and power the solutions that help our clients grow.

As our New York office continues to expand, we’re seeking a dynamic and forward-thinking Integrated Planner to join our team. This role is ideal for a strategic media professional who is passionate about financial services, thrives in a fast-paced environment, and is eager to make a meaningful impact. We offer a collaborative culture, strong growth opportunities, and the chance to work with some of the most respected brands in financial services.

Responsibilities

• Support the day-to-day planning and stewardship of assigned client business
• Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
• Develop RFPs and coordinate with media partners under the guidance of senior team members
• Maintain visibility into active projects across planning, digital, and investment teams
• Support client communications by responding promptly and professionally to requests
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Skills required for this position

• 1.5–2 years of media planning and/or digital buying experience within a media agency
• Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
• Ability to build and maintain positive working relationships with internal teams and media partners
• Clear written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative team player with a desire to learn and grow
• Proficiency in Microsoft Office with expertise in Excel
• Financial Services experience preferred but not required

$67,000-$75,000

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