Strategic Media Planner, Financial Services

PTMUS Ptarmigan Media Inc; United States; On-site; USD 67,000 - 75,000; Full time

Job summary

Ptarmigan Media is seeking an Integrated Planner in New York to support day-to-day client planning and develop integrated media recommendations across channels. You will analyze performance, support budgets, and coordinate RFPs under senior guidance.

Ideal candidates have 1.5–2 years in media planning, strong analytics, and proficiency with Google Analytics and DFA. This role requires in-office presence three days a week in NYC.

Qualifications

• 1.5–2 years of media planning and/or digital buying experience within a media agency.
• Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
• Ability to build and maintain positive working relationships with internal teams and media partners
• Clear written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative team player with a desire to learn and grow
• Proficiency in Microsoft Office with expertise in Excel
• Financial Services experience preferred but not required

Responsibilities

• Support the day-to-day planning and stewardship of assigned client business
• Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
• Develop RFPs and coordinate with media partners under the guidance of senior team members
• Maintain visibility into active projects across planning, digital, and investment teams
• Support client communications by responding promptly and professionally to requests
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Skills

Media planning

Digital buying

Full-funnel media

Analytics

Google Analytics

DoubleClick/DFA

Excel

Team collaboration

Communication

Microsoft Office

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Excel

Job description

Ptarmigan Media is seeking an Integrated Planner in New York to support day-to-day client planning and develop integrated media recommendations across channels. You will analyze performance, support budgets, and coordinate RFPs under senior guidance.

Ideal candidates have 1.5–2 years in media planning, strong analytics, and proficiency with Google Analytics and DFA. This role requires in-office presence three days a week in NYC.