Senior Integrated Media Planner & Team Lead

Omnicom Media; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With expertise in financial marketing and the B2B2C landscape, we deliver data-driven strategies for 80+ global clients.

As we expand our New York office, we seek dynamic professionals passionate about financial services, media strategy, and innovative marketing solutions. Join a collaborative, fast-paced team where your ideas shape our clients and business.

Qualifications

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media including Digital, Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized and detail-oriented in a fast-paced environment.

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing tactical activations and high-impact, custom solutions to meet client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on KPIs.
• Maintain understanding of ongoing projects across planning, digital, and investment teams for strategic alignment.
• Guide and mentor junior team members, setting expectations and fostering growth.
• Collaborate on timelines and coordinate cross-functional inputs to meet milestones.
• Support junior staff in developing strategic RFPs and aligning with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Skills

Media planning

Media buying

Cross-channel understanding

Analytics & KPI reporting

Negotiation skills

Microsoft Office

Communication

Writing & presenting

Tools

Google Analytics

Campaign Manager (DoubleClick/DFA)

Google Data Studio

Prisma

Job description

Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With expertise in financial marketing and the B2B2C landscape, we deliver data-driven strategies for 80+ global clients.

As we expand our New York office, we seek dynamic professionals passionate about financial services, media strategy, and innovative marketing solutions. Join a collaborative, fast-paced team where your ideas shape our clients and business.