Manager, Integrated Planning

Omnicom Media; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With expertise in financial marketing and the B2B2C landscape, we deliver data-driven strategies for 80+ global clients.

As we expand our New York office, we seek dynamic professionals passionate about financial services, media strategy, and innovative marketing solutions. Join a collaborative, fast-paced team where your ideas shape our clients and business.

Qualifications

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media including Digital, Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized and detail-oriented in a fast-paced environment.

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing tactical activations and high-impact, custom solutions to meet client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on KPIs.
• Maintain understanding of ongoing projects across planning, digital, and investment teams for strategic alignment.
• Guide and mentor junior team members, setting expectations and fostering growth.
• Collaborate on timelines and coordinate cross-functional inputs to meet milestones.
• Support junior staff in developing strategic RFPs and aligning with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Skills

Media planning

Media buying

Cross-channel understanding

Analytics & KPI reporting

Negotiation skills

Microsoft Office

Communication

Writing & presenting

Tools

Google Analytics

Campaign Manager (DoubleClick/DFA)

Google Data Studio

Prisma

Job description

Job Description: Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven strategies for over 80 global clients.

Agency Omnicom Media

Job Function Media

Job Subfunction Media Planning and Buying

Overview

Job Description: Ptarmigan Media, a proud part of Omnicom Media, is a global leader in media services with a specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven strategies for over 80 global clients.

At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our success—driving growth, expanding technological capabilities, and delivering cutting-edge media solutions that adapt to an evolving marketplace.

As we continue to expand our New York office, we’re seeking dynamic, forward-thinking professionals passionate about financial services, media strategy, and innovative marketing solutions. This is an exciting opportunity to join a collaborative, fast-paced team where your ideas and impact will shape the future of our clients and our business.

Responsibilities Include

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Skills Required For This Position

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
• Advanced proficiency in Microsoft Office Suite.
• Experience in the Financial Services category preferred but not required. New York: $85,000.00-$100,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

New York: $85,000.00-$100,000.00