Integrated Media Planner — Cross-Channel Finance Strategy

Omnicom Media; New York (NY); On-site; USD 67,000 - 75,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, in New York is seeking a dynamic Integrated Planner to join our team. This role suits a strategic media professional passionate about financial services, thriving in a fast-paced environment with opportunities to influence campaigns.

Join a collaborative culture with growth opportunities and the chance to work with leading financial brands. The office requires in-person presence three days a week where permissible by local law.

Qualifications

• 1.5–2 years of media planning and/or digital buying experience in a media agency.
• Experience across full-funnel media (digital, print, TV/OTT, OOH, audio).
• Strong analytical skills to evaluate campaign KPIs.
• Proficient with media tools and data platforms.
• Excellent written, verbal, and presentation skills.
• Financial Services experience preferred but not required.

Responsibilities

• Support the day-to-day planning and stewardship of assigned client business.
• Assist in developing integrated media plan recommendations across activations aligned to client goals.
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations.
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives.
• Develop RFPs and coordinate with media partners under the guidance of senior team members.
• Maintain visibility into active projects across planning, digital, and investment teams.
• Support client communications by responding promptly and professionally to requests.
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines.

Job description

Ptarmigan Media, part of Omnicom Media Group, in New York is seeking a dynamic Integrated Planner to join our team. This role suits a strategic media professional passionate about financial services, thriving in a fast-paced environment with opportunities to influence campaigns.

Join a collaborative culture with growth opportunities and the chance to work with leading financial brands. The office requires in-person presence three days a week where permissible by local law.