Senior Industry PMM: AI-Driven Financial Services

salesforce.com, inc.; Atlanta (GA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a senior Product Marketing leader to drive GTM strategies for Financial Services, leveraging AI capabilities and industry insights. You will craft compelling messaging, develop key event content, and manage executive-ready narratives for customer engagements and high-stakes presentations.

You will own content creation across the funnel, collaborate across Sales, Product, and Industry Advisors, and lead AI-driven workflows to accelerate team performance.

Qualifications

• 7+ years of product marketing or related experience, ideally in SaaS or enterprise technology.
• Knowledge of Financial Services domain to credibly engage customers and Sales teams.
• Track record turning market signals into positioning, messaging, and go-to-market plans.
• Experience creating content across the funnel from thought leadership to sales playbooks.
• Comfort presenting on stage and coaching executives through scripts and talks.

Responsibilities

• Strategy: develop go-to-market plans for the Financial Services industry leveraging market signals and sales data.
• Messaging: craft value propositions for the Salesforce platform and AI capabilities for the industry.
• Content: create compelling assets including e-books, data sheets, thought leadership content, and sales assets.
• Customer Engagement: interact with customers and executives to develop success stories and event content.
• Event Narrative: own session content and deliver presentations at Salesforce-owned and third-party events.
• Website: maintain industry pages with updated messaging and positioning.
• Webinars: produce engaging content for digital channels.

Skills

Product marketing

Industry knowledge

Public speaking

Cross-functional influence

AI tools

Excellent communication

Tools

Claude Code

Slack Skills

Gemini

Job description

Salesforce is seeking a senior Product Marketing leader to drive GTM strategies for Financial Services, leveraging AI capabilities and industry insights. You will craft compelling messaging, develop key event content, and manage executive-ready narratives for customer engagements and high-stakes presentations.

You will own content creation across the funnel, collaborate across Sales, Product, and Industry Advisors, and lead AI-driven workflows to accelerate team performance.