Senior Industry PMM — Financial Services & AI

salesforce.com, inc.; Indianapolis (IN); In loco; USD 143.000 - 217.000; Tempo pieno

Descrizione del lavoro

Salesforce is seeking a senior product marketing professional to shape go-to-market strategies for Financial Services, including banking, wealth management, and insurance. You will craft industry messaging, develop content across the funnel, and lead events with executive speakers to drive pipeline.

You will collaborate in a highly matrixed organization, influence stakeholders, and apply AI tools to accelerate marketing impact across sessions, webinars, and assets.

Competenze

• 7+ years in product marketing or related experience, ideally in SaaS or enterprise tech.
• Experience turning market signals into positioning, messaging and GTM plans used by Sales.
• Experience developing content across the funnel (thought leadership to playbooks).
• Comfort presenting on stage and coaching executives with scripts and talks.
• Proven ability to influence across Sales, Product, and Marketing without formal authority.
• Hands-on AI tools in marketing context (Claude Code, Slack Skills, Gemini).
• Bias toward building and testing AI-assisted workflows.

Mansioni

• Develop go-to-market plans for Financial Services (banking, wealth, insurance) to drive pipe and ACV.
• Craft messaging that communicates Salesforce platform value and agentic AI capabilities.
• Create compelling content for ebooks, data sheets, thought leadership, demos, and sales assets.
• Engage with customers and executives to develop stories and event content when speaking.
• Represent Salesforce at events, lead scripts and slides for keynotes and breakouts.
• Own industry pages on the website and ensure messaging is up-to-date.

Conoscenze

Product marketing

SaaS

Financial services knowledge

Go-to-market strategy

Messaging & content creation

Public speaking

Cross-functional collaboration

AI in marketing

Strumenti

Claude Code

Slack Skills

Gemini

Descrizione del lavoro

Salesforce is seeking a senior product marketing professional to shape go-to-market strategies for Financial Services, including banking, wealth management, and insurance. You will craft industry messaging, develop content across the funnel, and lead events with executive speakers to drive pipeline.

You will collaborate in a highly matrixed organization, influence stakeholders, and apply AI tools to accelerate marketing impact across sessions, webinars, and assets.