Senior IMC Manager - Hybrid Enterprise Campaigns & Growth

Verizon

Basking Ridge (NJ)

Híbrido

USD 105 000 - 201 000

Tempo integral

Há 9 dias

Uma candidatura completa num minuto

Currículo e carta de apresentação personalizados, prontos a enviar.

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Resumo da oferta

Verizon is seeking a senior marketing leader to drive integrated, cross-segment campaigns across Wireline and related business groups. You will coordinate with product marketing, demand gen, CRM, media, and creative teams to deliver end-to-end programs that align with GTM launches and promotions.

You will own the planning, briefing, and reporting cycles, ensure flawless execution, and present strategic briefs to senior leadership.

Qualificações

Cross-functional collaboration across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
B2B marketing experience.
Experience creating and presenting executive-level decks to Sr. Director-level leadership and above.
Ability to translate market insights and data into compelling stories and sales enablement tools.

Responsabilidades

Lead planning, briefing, management, execution, and reporting on Wireline multi-channel campaigns.
Collaborate with Product Marketing to define objectives and briefs.
Monitor campaign performance, KPIs, and optimize local/regional media plans.
Analyze performance data with Creative teams for live pivots and testing.
Own digital/dotcom integration, landing pages, and appointment-booking flows.
Present strategic briefs and pilot updates to leadership stakeholders.
Synthesize results to share regular updates and strategic recommendations.
Manage complex timelines to ensure on-strategy delivery.