Senior IMC Leader: B2B Wireline Marketing & GTM

Verizon; Alpharetta (GA); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon is seeking an IMC Senior Manager to lead Wireline multi-channel campaigns, aligning with Product Marketing, Demand Gen, CRM, Media, and Creative teams to drive the sale funnel and digital activation.

You will own briefs, provide leadership updates, and ensure on-time deliverables while collaborating across LOBs. This hybrid role includes working from home with a minimum of three days in the office. The annual salary ranges from $105,000 to $201,000, depending on location and experience.

Qualifications

• Bachelor’s degree or four+ years of work experience.
• Six+ years of relevant experience.
• Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Responsibilities

• Lead planning, briefing, management, execution, and reporting of Wireline multi-channel campaigns.
• Collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams to build programs.
• Own internal communication of local campaign progress to stakeholders and briefs.
• Present strategic briefs, pilot presentations, and deck updates to leadership.
• Synthesize media performance and local ROI to inform leadership.

Skills

Cross-functional collaboration

Executive-level decks

B2B marketing

Data-driven storytelling

Strategic communication

Education

Bachelor's degree or 4+ years experience

MBA preferred

Tools

AI tools (ChatGPT etc.)

Job description

Verizon is seeking an IMC Senior Manager to lead Wireline multi-channel campaigns, aligning with Product Marketing, Demand Gen, CRM, Media, and Creative teams to drive the sale funnel and digital activation.

You will own briefs, provide leadership updates, and ensure on-time deliverables while collaborating across LOBs. This hybrid role includes working from home with a minimum of three days in the office. The annual salary ranges from $105,000 to $201,000, depending on location and experience.