Senior IMC Lead - Hybrid, B2B Growth & Strategy

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Verizon is seeking an IMC Senior Manager to lead cross‑segment marketing campaigns across Wireline, coordinating with Product Marketing, Demand Gen, CRM, Media, Creative and Digital teams to build integrated programs that support product launches and campaign pivots.

You will own strategy, execution, and measurement, presenting executive‑level decks and translating insights into actionable growth initiatives while driving ROI and long‑term relationships.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience working cross‑functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive‑level decks, performance readouts, and strategic briefs to Sr. Director‑level leadership and above.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Responsibilities

• Lead planning, briefing, management, execution, creative optimization, and reporting on Wireline multi‑channel campaigns driving the sale funnel or digital channels.
• Collaborate with Product Marketing, Media, Creative, and Digital/Dotcom to analyze performance and execute real‑time pivots, A/B testing, and message testing.
• Own digital and Dotcom integration for initiatives—landing page alignment, appointment‑booking functionality, and cross‑functional digital execution.
• Author and present strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders.
• Synthesize media performance and local event ROI to share results and strategic recommendations.
• Manage complex, multi‑faceted timelines to keep deliverables on strategy and on deadline.
• Lead and support additional high‑priority IMC initiatives and cross‑functional projects outside Wireline marketing.
• Maintain deep understanding of market dynamics, competitive threats, and trends to refine marketing strategy.

Skills

Cross-functional collaboration

B2B Marketing

Executive communication

Agile mindset

Digital/Dotcom marketing

Project management

Team player

Strong communication

Education

Bachelor’s degree or 4+ years experience

Tools

AI tools (ChatGPT)

ABM/DBM tools

Job description

Verizon is seeking an IMC Senior Manager to lead cross‑segment marketing campaigns across Wireline, coordinating with Product Marketing, Demand Gen, CRM, Media, Creative and Digital teams to build integrated programs that support product launches and campaign pivots.

You will own strategy, execution, and measurement, presenting executive‑level decks and translating insights into actionable growth initiatives while driving ROI and long‑term relationships.