Senior IMC Manager - Hybrid B2B Wireline Campaigns

Verizon; Ashburn (VA); Hybrid; USD 115,000 - 190,000; Full time

Job summary

Verizon seeks a senior IMC leader to drive wireline multi-channel campaigns, partnering with product marketing, demand gen, media, and creative teams. You will own end-to-end program planning, execution, and optimization with a focus on delivering strong ROI and sales impact.

You’ll work across organizational lines to align strategy and messaging and present to senior leadership. Application requires extensive cross-functional experience, a proven track record in B2B marketing, and adeptness at

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training.
• Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks and strategic briefs to Sr. Director-level leadership.
• Experience translating market insights and data into compelling stories and sales enablement tools.

Responsibilities

• Lead planning, briefing, management, execution for Wireline multi-channel campaigns.
• Collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams.
• Own internal communication of local campaign progress and GTM kickoffs.
• Present strategic briefs and local pilot updates to leadership stakeholders.
• Synthesize media performance and ROI to inform leadership.

Skills

Cross-functional collaboration

Executive-level presentation

Marketing strategy

Data storytelling

B2B marketing

Digital/Dotcom marketing

Agile mindset

Strong communicator

Education

Bachelor’s degree or equivalent

Tools

Generative AI tools (ChatGPT, Gemini, Claude, Copilot)

Job description

Verizon seeks a senior IMC leader to drive wireline multi-channel campaigns, partnering with product marketing, demand gen, media, and creative teams. You will own end-to-end program planning, execution, and optimization with a focus on delivering strong ROI and sales impact.

You’ll work across organizational lines to align strategy and messaging and present to senior leadership. Application requires extensive cross-functional experience, a proven track record in B2B marketing, and adeptness at