Senior IMC Lead – B2B Wireline & GTM Campaigns

Verizon; Florida; Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

AD&D insurance

Identity protection

Pet insurance

401(k) match

Job summary

Verizon is seeking an IMC Senior Manager to lead cross-segment integrated marketing strategies across Wireline, Enterprise, Public Sector, and Business Markets. You will guide campaigns from strategy to go-to-market and drive multi-channel performance with internal teams and agencies.

You will work in a hybrid setup, coordinating with Product Marketing, Demand Gen, CRM, and Media while reporting to an Associate Director.

Qualifications

• Bachelor’s degree or four+ years of work experience.
• Six+ years of relevant experience.
• Experience cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media.
• B2B marketing experience.
• Experience creating executive-level decks and performance readouts.
• Experience translating market insights into sales enablement tools.

Responsibilities

• Lead planning, briefing, management, execution, creative optimization and reporting on Wireline multi-channel campaigns.
• Collaborate with Product Marketing, Demand Gen, CRM, Media, Creative and Digital teams.
• Own internal communication of local campaign progress to stakeholders and leadership.
• Provide strategic briefs, pilot presentations and deck updates for LOBs and leadership.
• Synthesize media performance and event ROI to inform leadership.
• Manage complex timelines to keep deliverables on strategy and deadline.
• Support additional high-priority IMC initiatives as needed.

Skills

Cross-functional

B2B marketing

Executive briefs

Marketing strategy

Campaign management

Digital/Dotcom

Agile mindset

Effective communicator

Data storytelling

Education

Bachelor’s degree

MBA

Tools

Generative AI tools

Job description

Verizon is seeking an IMC Senior Manager to lead cross-segment integrated marketing strategies across Wireline, Enterprise, Public Sector, and Business Markets. You will guide campaigns from strategy to go-to-market and drive multi-channel performance with internal teams and agencies.

You will work in a hybrid setup, coordinating with Product Marketing, Demand Gen, CRM, and Media while reporting to an Associate Director.