Senior Integrated Marketing Lead - B2B Wireline

Verizon; Rolling Meadows (IL); Hybride; USD 116 000 - 201 000; Plein temps

Résumé du poste

Verizon is seeking an IMC Senior Manager to lead cross-segment marketing strategies and programs for Wireline across multiple lines of business. You will work with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams to ensure flawless execution of integrated campaigns, briefs, and GTM launches.

You will own the planning, briefing, management, and reporting of campaigns, while presenting to senior leadership.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six+ years of relevant experience.
• Experience across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks and strategic briefs to Sr. Director-level leadership.
• Experience translating market insights into compelling stories and sales enablement tools.

Responsabilités

• Lead cross-segment integrated marketing strategies and programs touching Enterprise, Public Sector, and Business Markets.
• Collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams on integrated programs for Wireline marketing.
• Own internal campaign progress communications, agency briefings, and GTM kickoffs with stakeholders.
• Oversee Wireline multi-channel campaigns to drive funnel activity and digital engagement.
• Present strategic briefs and deck updates for multiple LOBs and leadership.
• Synthesize media performance and event ROI to inform leadership decisions.

Connaissances

Cross-functional collaboration

B2B Marketing

Executive decks

Marketing strategy

Performance analytics

Digital/Dotcom

Campaign management

Formation

Bachelor’s degree

Master’s degree/MBA

Description du poste

Verizon is seeking an IMC Senior Manager to lead cross-segment marketing strategies and programs for Wireline across multiple lines of business. You will work with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams to ensure flawless execution of integrated campaigns, briefs, and GTM launches.

You will own the planning, briefing, management, and reporting of campaigns, while presenting to senior leadership.